AI Bots
One “Tony Stark” orchestrator per business, with specialist bots reporting to it — Builds and Services run separate fleets.
Arena Homes Builds Orchestrator
Live“Tony Stark” — coordinates every builds bot
One front door for the Builds Marketing Director. Routes work to the specialists below and answers any cross-bot question across the builds business.
Ask it any time — “quick read on this site / this campaign” — and get a green/yellow/red diagnosis without waiting for a report.
On-page, technical, and AI-search (AEO) optimization across every page — no 10-keyword cap, no waiting until month 9.
“Run a UX audit on this page and fix the top 3 issues” — done in minutes, not a service ticket months out.
Keeps the blog and page copy live from month one — fresh content for SEO and AI search.
Drafts and schedules the monthly social posts per brand.
Surfaces new reviews and drafts on-brand responses; feeds the reputation score on the per-service-area scorecard.
Builds and tunes campaigns and bids — spend passed through at cost, zero markup.
Answers buyers on thearenahome.com, books advisor calls, and moves them toward contract and signing.
Lets buyers customize their own floor plans on the site (small token add-on if it ships).
Each business runs its own fleet — Builds and Services never share a bot. Toggle the business above to see the other fleet. Specialists run under the orchestrator's budget; if usage hits a model limit we split to a second orchestrator. Live = running today · Configured = wired, awaiting a data/credential connect · Planned = on the roadmap for this engagement.