Arena Homes command palette

Search metrics, records, people, saved views, and actions.

Period:Q2 2026 · Apr 1 – Jun 30
ViewingArena Homes · Builds· Steel-frame new homes & ADUs — fixed $175/sq ftA separate business — its own marketing, funnel, audience and costs from Services. Switch business with the toggle above.

Campaigns

The homeowner & buyer journey, tile to tile — Lead Generated → Engaged → Advisor Call Requested → 1st/2nd/3rd Advisor Call (Set→Kept) → Accepted → Production $. Lead rungs are point-in-time status counts (not one cohort); the advisor call tiers are the true cohort flow. Mirrors the CRM leadership-marketing funnel.

Q2 2026 · Closed capstone is all-time

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