Arena Homes command palette

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Arena Homes
Period:Q2 2026 · Apr 1 – Jun 30
ViewingArena Homes · Builds· Steel-frame new homes & ADUs — fixed $175/sq ftA separate business — its own marketing, funnel, audience and costs from Services. Switch business with the toggle above.

Pricing

Setup + monthly, itemized — separated Builds vs Services, services per service area. The proposal's bottom-line numbers.

Draft — confirm figures before presenting
DraftFigures are placeholders for Josh to confirm before this goes to Arena leadership. Current-vendor lines are from the 6/9 call — verify against the invoice.

Arena Homes · Builds · proposed

One flat monthly fee for the builds business. No markup on ad spend. Everything delivered month one.

Monthly
$2,700
$32,400/yr · $6,500 setup
Setup (one-time)
$6,500
build the flagship site
Monthly recurring
$2,700
incl. $200 AI assistant
Annual
$32,400
12 × monthly
What the monthly number covers
  • Full website redesign + hosting (multi-page, SEO/AI-search-optimized)
  • SEO program — all of it month one (UX audit, on-page, technical), not gant-charted over 9 months
  • PPC / Google Ads management + conversion tracking (0% markup on ad spend)
  • 12 templated social posts / month
  • Blog — live across all pages from month one
  • NAP / citation sync + directory listing optimization
  • Google Business Profile + AEO (AI-answer) optimization
  • Reputation dashboard (reviews surfaced + responded in-app)
  • Dedicated Builds AI assistant (buyers, advisor calls, contracts, signings)

Current vendor — for comparison

Captured from the 6/9 call. Each line needs invoice confirmation, so they're shown separately — not rolled into a single total — until verified.

  • Property website (hosting + content changes)$8,215 /yr(≈ $8,215/yr)

    Stated on 6/9 as ~$8,215/yr across properties — verify scope.

  • SEM (Google Ads + SEO) managementamount TBD

    Bundled vendor line; includes a 20% markup on ad spend — get the breakdown.

Why it's a better deal

  • No 20% ad-spend markup. The current vendor takes a cut of every Google Ads dollar — which punishes you for advertising more. We charge a flat fee; spend is passed through at cost.
  • Everything month one. No gant chart that drips a UX audit in month 9 and a blog in month 3 — the full program is live up front. (See the delivery timeline below.)
  • One consolidated fee. Website, SEO, PPC, reputation, social and the AI assistant under a single per-business number — instead of separate vendors and line items.
  • An AI assistant included. Ask it for a UX audit or a quick health check any time — fixes in minutes, not a service ticket.

Showing Arena Homes · Builds. Toggle the division filter to see the other business — costs are kept separate, per the Marketing Director's 6/9 direction.

Delivery timeline — everything month one

The current vendor gant-charts the work — a UX audit doesn't land until ~month 9, the blog not until month 3 — so results aren't visible until late in the year. We ship the whole program in month one.

Gull-Stack
Month 1
full program live
Current vendor
~Month 9
fully ramped
Gull-Stack (month 1)Current vendor (gant month)
  • Website redesign + hosting (multi-page)
    both month 1
  • NAP / citation sync (UNAP)
    both month 1
  • 12 templated social posts / month
    both month 1
  • On-page SEO (titles, meta, content)
    vendor: M2
  • Google Business Profile / local SEO
    vendor: M2
  • Blog — live across all pages
    vendor: M3
  • Directory listing optimization
    vendor: M3
  • Technical SEO
    vendor: M5
  • UX / UI audit + fixes
    vendor: M9
  • AEO / AI-search optimization
    not offered
  • AI marketing assistant
    not offered

Vendor months are paraphrased from the gant chart shared on the call — confirm the exact schedule against the vendor's document before presenting.

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